You didn't start your business to do paperwork.
The quotes, the invoices, the emails, the diary, the orders, the follow-ups — the admin pile that clogs up your day and swallows your evenings.
Get your own PA to clear it, organise it and keep you on top of it all — so your day runs smoothly, your evenings are yours again, and you can get back to the work you actually love.
No pressure, no commitment. Once you see how your PA helps, your first month is free — with no setup fees.
Pippa is AI — that’s why she never sleeps. Jacqui is human — that’s why Pippa doesn’t sound like a robot.
💬 Pippa usually replies in under a minute — on a computer? Just leave your details below.
You didn't start your business to become its admin department.
But that's where the hours go — and every one of them is an hour you're not earning, resting, or growing.
Quotes to write, invoices to chase, emails to answer — all waiting for you after the day's real work is done.
Double-bookings, things you forgot to write down, and no clear picture of your week.
Unpaid invoices, follow-ups and replies slip through — because there's only one of you.
You're at the kitchen table at 10pm doing admin, because there was no other time to do it.
Your own PA — answering, organising and keeping you on top of it all.
Not a chatbot. Your own assistant, set up around your business and your way of working — so the noise gets handled and you stay in control.
Answers your emails
Drafts warm, prompt replies to your emails ready for your nod, gathers the details you need, and checks with you before anything goes out.
Never drops a detail
Remembers your clients, your preferences and the little things — so nothing important slips through the cracks.
Keeps your diary straight
Adds bookings and events, flags clashes, and sets your reminders — your day in order, ready for your nod.
Clears the admin
Drafts your emails and follow-ups ready to approve, files your documents, and handles the bits that drain your evenings.
You stay in control — always.
Your PA does the legwork — answering, drafting, organising — but nothing goes out to a customer until you've given the nod. No surprises, no messages you didn't approve. Nothing's confirmed without your say-so.
Connects to the tools you already use.
Got something you'd love your PA to plug into? Just ask.
Tell us what you'd love it to do.
Your PA can already create its own graphics and short video clips. Beyond that, a lot of the software you rely on every day — your shop, your socials, your suppliers, your booking tools — has a built-in "door" for assistants like yours. Tell us what you'd love it to do, and we'll see whether we can connect it. If the door's open, we'll wire it up for you.
Got Meta's free bot? Good — keep it.
It's built to talk to your customers out front. Your SmoothDay PA is built to work for you — handling your emails, your diary and your admin behind the scenes. Different jobs, so use both.
They pull in the same direction.
Let the customer-facing bots greet people at your shopfront. Let your SmoothDay PA keep everything behind the scenes running smoothly — because when your day runs smoothly, your customers feel it too.
Jacqui Hughes · Founder
"SmoothDay PA isn't a faceless app. There's a real person — me — behind every assistant."
When you first get in touch, you'll chat with Pippa — she gets to know your business, your tone and what eats your time. Then, behind the scenes, I personally build your assistant around everything she's gathered — set up to fit you, never a one-size-fits-all template.
It's built on real personal-assistant experience going back to 1976 — so your PA works the way a great PA actually should. And I don't disappear once it's running: as your business changes, I'm the one quietly making the tweaks that keep your PA sharp and fit for purpose.
You'll see big tech rolling out AI chatbots that answer your customers. That's a different thing entirely. SmoothDay PA gives you your own assistant — one that works for you, behind the scenes: handling your emails, your diary and your admin, and always checking with you before it sends or books anything. Not a bot bolted onto your shopfront — a real PA in your corner.
Jacqui Hughes — Founder, SmoothDay PA
How it works
Pippa gets to know you
A friendly WhatsApp chat about your business, your tone and what eats your time.
Jacqui builds your PA
Set up personally, behind the scenes — your voice, your diary, your way of working.
Your day gets lighter
Your PA handles the noise and keeps you on top of it. You get your evenings — and your focus — back.
What do you do?
Trade & Construction
Builders, plumbers, electricians and more.
Professional & Office
Mortgage brokers, accountants, consultants.
Retail & Shops
Customer messages, orders and Amazon admin.
Health & Beauty
Salons, therapists, wellness pros.
Training & Education
Driving instructors, tutors, trainers.
Bespoke to You
Something else? We tailor a PA to fit.
Every plan is the full PA. You just choose how much you need.
Your first month is free — and there are no setup fees, ever. Your PA settles in alongside you, handling your emails, calendar, documents and admin while you get to know each other.
For getting started — steady, everyday support.
- The complete PA
- WhatsApp & email
- Diary & reminders
- UK-based, set up by Jacqui
For busy businesses with a steady flow of work.
- Everything in Starter
- Higher usage allowance
- Reminders & follow-up drafts
- Priority support
For high-volume days and growing teams.
- Everything in Professional
- Highest usage allowance
- Heaviest workloads handled
- First in the queue
First month free, no setup fees. 3-month minimum, then rolls month-to-month — cancel any time after. Social media management and accountancy & bookkeeping are specialist services, quoted separately.
No payment to get started. When your PA is set up, we'll arrange a simple, secure Direct Debit through GoCardless — but nothing is taken during your free first month. Your first payment is collected at the start of month two, and you can cancel any time after the 3-month minimum.
Ready for a smoother business day?
Message Pippa, ask her to do something real, and let's get to know each other. First month free — no setup fees.
Chat with PippaPrefer to leave your details?
Pop them here and Pippa will email you back — usually within minutes, day or night. A real reply, never an auto-responder.
Questions