Your Own PA · Any Business

Whatever you do.
We handle the rest.

SmoothDay PA isn’t built for one industry — it’s built for any small business owner who is brilliant at what they do but drowning in emails, bookings and admin. Your PA stays on top of your inbox day and night — drafting your replies ready for you the next morning — keeps your diary in order and makes sure nothing slips, so you can focus on the work that earns.

Appoint Your PA See How It Works
24/7
Always on
2 min
Avg. response
Zero
Missed enquiries
SmoothDay PA · Your Business
PA
Morning! New enquiry from Sarah — she'd like to book an appointment Thursday afternoon. You've got 2pm or 3:30pm free. Shall I offer her 2pm?
YO
Yes, 2pm's perfect.
PA
Done — I've drafted the confirmation to Sarah for you to send, and pencilled Thursday 2pm into your diary. I'll set a reminder for the day before too.
YO
Great, thanks.
PA
That's 3 enquiries handled today and your diary's up to date. Want a quick summary before you close up?
Works for Salons & Spas Tradespeople Consultants Coaches Therapists Photographers Personal Trainers Tutors Retailers Vets & Clinics Event Planners Any Small Business
How It Works

Up and running in
less than a week.

No software to install. No staff to train. Your PA learns your business, your tone, and your diary — then gets to work.

01
Tell us about your business
We learn how you work, what you need handled, and how you like to communicate with your customers.
02
Your PA is configured
We connect your diary, set up your WhatsApp, and customise your PA's tone and responses to match your brand.
03
You approve. We send.
Every message your PA drafts comes to you for approval before it goes out. You stay in control without doing the work.
04
Watch your diary fill
Enquiries get answered within minutes. Bookings land in your calendar. Reminders go out automatically. You just show up.
What Your PA Does

Everything that keeps you
from doing your best work.

Your PA handles the tasks that interrupt your day, drain your energy, and fall through the cracks when you're busy.

💬
WhatsApp & Message Management
Every email read and a reply drafted promptly and professionally — in your name, in your tone, with your approval before anything is sent.
📅
Diary & Booking Management
Your PA checks your availability, agrees times with customers, and books appointments straight into your calendar. No double bookings. No back-and-forth.
🔔
Reminders & Confirmations
Reminders keep your day on track so nothing’s missed and cancellations get filled quickly. (Reminders sent straight to your customers come with full service.)
📧
Email Management
Your PA monitors your inbox, flags urgent messages, and drafts replies for your approval — keeping your email under control without you living in it.
🔁
Follow-Ups & Rebooking
Your PA reaches out to customers who haven't rebooked, follows up after appointments, and builds the kind of consistent contact that turns one-off clients into regulars.
📋
Admin & Document Support
From drafting letters and quotes to managing to-do lists and filing — your PA handles the paperwork so your desk stays clear and your head stays focused.
How We Work

Your business.
Your rules. Always.

SmoothDay PA works for you — not instead of you. Every message, every booking, every reply goes through your approval before it reaches your customer.

✓
Nothing is sent without your explicit approval
✓
Responds in your tone, using your name
✓
Your customer data is never shared or used for training
✓
UK-based, GDPR compliant, professionally managed
✓
Cancel any time — no long-term contracts
"I went from spending two hours a day on messages to spending ten minutes approving what my PA has already written. It has genuinely changed my working week."
SmoothDay PA client · Small business owner
Why SmoothDay PA

Not just software.
A proper PA.

Anyone can sell you a chatbot. SmoothDay PA gives you a professionally managed AI assistant that understands your business, handles the nuance, and makes you look brilliant to every customer.

⚡
Always Available
Your PA works evenings, weekends, and bank holidays. A customer messages at 9pm on a Sunday — they get a reply. Their enquiry doesn't sit unanswered until Monday morning.
🎯
Configured for Your Business
This is not a generic chatbot. Your PA is set up specifically for how your business works — your services, your pricing, your availability, your way of communicating.
💼
Professional Every Time
No rushed replies, no typos, no "Sorry, missed your message!" Your customers always experience a prompt, warm, professional response — every single time.
🔒
You Stay in Control
Every draft comes to you for approval. You see exactly what is being sent in your name before it goes. Your PA does the work — you make the decisions.
📊
Pays for Itself
One missed enquiry can cost more than a month's subscription. Most clients recover the cost in the first week — simply by having every message answered properly.
🌱
Grows With You
Start with the basics and add capabilities as you grow. Email management, document support, social media, invoicing — it all scales with your business and your ambition.
Built on real PA experience
going back to 1976.

SmoothDay PA was founded by Jacqui Hughes, a PA and business support professional whose experience goes back to 1976, helping small business owners across a wide range of industries. Every interaction your PA has, every standard it holds, reflects that real-world knowledge and judgement. The intelligence is artificial. The care behind it isn't.

Jacqui Hughes, Founder of SmoothDay PA
"I built the PA I always wished I could give every client — one that never forgets, never drops the ball, and always knows how things should be done."
Jacqui Hughes — Founder, SmoothDay PA
Get Started

Appoint your PA
today.

Getting started is just a conversation. Message Pippa — she's your first point of contact — and she'll show you exactly how a PA could help your business. No commitment, no setup fees, and your first month is free.

Start with a chat

No hard sell. Message Pippa on WhatsApp whenever it suits you — get to know each other first, and decide in your own time.

Chat with Pippa on WhatsApp
Prefer email? Message Pippa

Your first month is free, and Jacqui handles every onboarding personally.

Prefer to leave your details?

Pop them here and Pippa will email you back — usually within minutes, day or night. A real reply, never an auto-responder.

We’ll only use this to reply to you. No spam, ever. Your first month is free.

Questions

Frequently asked questions

How much does SmoothDay PA cost?
Your first month is completely free, with no card needed to start. After that it is a simple monthly fee by Direct Debit — £75, £120 or £199 depending on how much you use it. There is no VAT and no setup fee, ever.
Do I need to download an app or learn new software?
No. Your assistant works entirely through WhatsApp, which you already use. There is nothing to install and nothing new to learn — you just message your PA like you would a person.
Is it a real person or AI?
Your assistant is AI, which is why she is available around the clock and never misses a message. But every account is set up by hand and overseen by a real human — founder Jacqui Hughes — and your PA always checks with you before sending anything or booking on your behalf.
What can my assistant actually do?
She handles your email, manages your calendar, sets and chases reminders, drafts documents and replies, and takes the day-to-day admin off your plate — all over WhatsApp.
Is the first month really free?
Yes. You get a full month free to see how it fits your business, with no card required to begin. You only set up a Direct Debit if you decide to carry on.
Will it work for my kind of business?
Almost certainly. SmoothDay PA suits any small business that deals with email, a calendar and everyday admin — from sole traders to small teams. If you are not sure, just ask Pippa and she will tell you honestly.