Your Own PA · Trade & Construction
Stop losing jobs
to a missed email.
While you’re on the tools, your SmoothDay PA is on top of your inbox — out of hours it sends an instant acknowledgement and has your full reply drafted and waiting the next morning — keeps your diary in order and reminds you, so no enquiry goes cold and no lead is lost.
94%
Of missed calls become
lost jobs
lost jobs
8 hrs
Admin saved per
week, on average
week, on average
24/7
Always on, even
when you're not
when you're not
How It Works
Your PA. Your trade.
Handles itself.
Handles itself.
You get a PA that understands how a trade business works — customers on WhatsApp, jobs in the diary, quotes to chase. Set up in days, not weeks.
01
An enquiry lands in your inbox
A customer emails about availability, pricing or a job — or you forward it on. Day or night, your PA reads it and drafts a professional reply for you to send in seconds.
02
PA qualifies the job and books it in
Your PA finds the right slot in your diary, books it straight into your diary and reminds you — all automatically. You just see the confirmed job appear in your calendar.
03
You turn up and do the work
Your PA keeps your day on track — reminders before every job, follow-ups drafted for you, and it flags anything that needs your input.
What Your PA Does
Everything you currently do yourself,
done for you.
done for you.
01 — Customer Enquiries
WhatsApp & Enquiry Management
Every email read and a reply drafted promptly, professionally and in your voice — whether it’s 7am or 10pm, with your approval before anything is sent.
- New enquiries answered within seconds
- Pricing questions handled with your rate card
- Follow-ups chased automatically
- No-shows reduced with automated reminders
02 — Diary Management
Job Booking & Calendar
Your PA books jobs straight into your calendar, sends confirmations to customers and keeps your diary organised — connected to Google Calendar or Jobber.
- Jobs booked directly from WhatsApp conversation
- Bookings confirmed and added straight to your diary
- Rescheduling handled without you
- Daily diary summary sent to you each morning
03 — Email
Inbox Management
Your PA monitors your email inbox, summarises what matters and drafts replies for your approval — so nothing important gets missed while you're working.
- Inbox monitored and triaged daily
- Important emails flagged to you immediately
- Draft replies prepared for your approval
- Supplier and customer correspondence drafted for you
04 — Business Admin
Quotes, Invoices & Follow-Up
Your PA helps chase outstanding quotes, follow up on completed jobs and keep your business admin moving — so you spend your time earning, not chasing.
- Quote follow-ups chased on your behalf
- Invoice reminders kept on your radar
- Supplier chasing and coordination
- Job-completion follow-ups drafted for you to send
Why SmoothDay PA
Built for tradespeople.
Not office workers.
Not office workers.
Most VA services are designed for people sitting at a desk. SmoothDay PA is built for people who work with their hands — and need everything handled while they do.
Enquiries Don’t Sit Waiting
You’re up a ladder — you can’t stop to reply. Your PA reads your incoming emails, flags the ones that matter, and drafts a warm, professional reply ready for you to send with one tap. So enquiries get a fast response even when you’re flat out — no lead goes cold because you were busy working.
Jobs Booked Straight In
Tell your PA to book Mrs Jones in for Thursday at 2 and it’s done — it checks your calendar for clashes, books it in, and reminds you so nothing slips. You finish the job you’re on and find tomorrow already planned out.
Nothing Slips Through
Your PA keeps your day on track — a reminder before every job so you turn up on time and prepared, and it chases the bits you’d otherwise forget. (Sending confirmations and reminders straight to your customers is coming next.)
Sounds Like You
Your PA drafts every reply in your name and your tone — straight, professional, no fuss — ready for you to send. Customers get a polished response that sounds just like you, because you sign it off.
You Stay in Control
Nothing goes out to a customer without your approval. Every reply, every booking, every message — you see it first. Your PA handles the admin; you make the calls that matter.
Grows With Your Business
Start with enquiry handling and job booking. Add quoting, invoicing, and customer follow-ups as you grow. SmoothDay PA scales with you — no contracts, no setup fees, no faff.
See It In Action
Your PA. On the job.
Right now.
Right now.
See how SmoothDay PA handles customer WhatsApps, books jobs and keeps your diary full — while you stay on the tools.
Built on real PA experience
going back to 1976.
going back to 1976.
SmoothDay PA was founded by Jacqui Hughes, a PA and business support professional whose experience goes back to 1976, helping small business owners across a wide range of industries. Every interaction your PA has, every standard it holds, reflects that real-world knowledge and judgement. The intelligence is artificial. The care behind it isn't.
"I built the PA I always wished I could give every client — one that never forgets, never drops the ball, and always knows how things should be done."
Jacqui Hughes — Founder, SmoothDay PA
Appoint Your PA
Let's have a conversation.
Getting started is just a conversation. Message Pippa — she's your first point of contact — and she'll show you exactly what a PA could do for your trade. No commitment, no setup fees, and your first month is free.
- Set up and ready within a week
- No long contracts — rolling monthly
- Starts from £75 per month — first month free
- Jacqui handles every onboarding personally
Start with a chat
Pippa is AI — that’s why she never sleeps. Jacqui is human — that’s why Pippa doesn’t sound like a robot.
💬 Pippa usually replies in under a minute — on a computer? Just leave your details below.
No hard sell. Message Pippa on WhatsApp whenever it suits you — get to know each other first, and decide in your own time.
Chat with Pippa on WhatsApp
Prefer email? Message Pippa
Your first month is free, and Jacqui handles every onboarding personally.
Prefer to leave your details?
Pop them here and Pippa will email you back — usually within minutes, day or night. A real reply, never an auto-responder.
Questions
Frequently asked questions
How much does SmoothDay PA cost?
Your first month is completely free, with no card needed to start. After that it is a simple monthly fee by Direct Debit — £75, £120 or £199 depending on how much you use it. There is no VAT and no setup fee, ever.
Do I need to download an app or learn new software?
No. Your assistant works entirely through WhatsApp, which you already use. There is nothing to install and nothing new to learn — you just message your PA like you would a person.
Is it a real person or AI?
Your assistant is AI, which is why she is available around the clock and never misses a message. But every account is set up by hand and overseen by a real human — founder Jacqui Hughes — and your PA always checks with you before sending anything or booking on your behalf.
What can my assistant actually do?
She handles your email, manages your calendar, sets and chases reminders, drafts documents and replies, and takes the day-to-day admin off your plate — all over WhatsApp.
Is the first month really free?
Yes. You get a full month free to see how it fits your business, with no card required to begin. You only set up a Direct Debit if you decide to carry on.
Can it chase my quotes and invoices?
Yes. Your assistant can flag quotes that need following up, remind you about unpaid invoices, and help draft the chase messages — so you get paid faster without the awkward admin.