Your Own PA · Health & Beauty

Stay in the chair.
Not on your phone.

Your SmoothDay PA stays on top of your inbox day and night — out of hours it sends an instant acknowledgement and has your full reply drafted and waiting for you the next morning — keeps your appointment diary in perfect order and makes sure nothing slips, so you can focus on your clients, not your phone.

Appoint Your PA See How It Works →
40%
Less of your day lost to
diary and admin
2 hrs
Admin saved every
single day
24/7
A reply drafted even
when you’re with a client
👆
Live example
Hairdresser & Salon PA

Your PA would be configured for your specialism — this is just one example of how it looks in use.

portal.smoothdaypa.co.uk
CL
💬
📅
Chat with your PA
Your PA
online · managing bookings
P
Morning Claire! You have 6 appointments today starting at 9am with Emma Taylor — cut and colour. New enquiry from Katie Barnes asking about a full balayage — first-time client. Shall I send her your prices and offer a slot?
C
Yes — Tuesday or Wednesday afternoon works.
P
I’ve drafted a reply to Katie with a Tuesday 2pm offer — ready for you to send. Sophie Reed’s asked to rebook her highlights; shall I pop Thursday 2pm in your diary?
C
Thursday 2pm is perfect.
P
Sophie rebooked — Thursday 2pm confirmed ✓. I've also drafted tomorrow’s reminders for you to send — ready whenever you are.
Thursday — Appointment Diary
← →
M
T
W
T
F
S
S
14
15
16
17
18
19
20
09:00
Emma Taylor — Cut & colour
2hrs · In your diary · You're reminded ✓
11:15
Priya Shah — Blow dry
45min · Confirmed
14:00
Sophie Reed — Highlights (rebooked)
PA slotted into your diary
16:00
Katie Barnes — Balayage (new client)
PA booked in · Deposit to chase

Works across all health & beauty specialisms

Your PA is configured entirely around your specialism, your services, and how you prefer to work with clients.

Hairdresser & Salon Owner Beauty Therapist Nail Technician Aesthetics Practitioner Massage Therapist Lash & Brow Technician Microblading & PMU Artist Mobile Beauty Professional + any health & beauty business
How It Works

Your clients always get
a response. You stay present.

No more interrupting a client to answer a booking message. Your PA handles it — and you see the confirmed appointment in your diary when you're free.

01
💬
An enquiry lands in your inbox
A client emails to book, rebook or ask a question — or you forward it to your PA. Day or night, it reads the message, checks your diary and drafts the perfect reply for you to send with one tap.
Instant reply Availability check Instant booking
02
📅
Booking confirmed, reminder set
Once a slot is agreed, your PA adds it to your diary and reminds you so nothing slips. (Sending deposit requests and reminders straight to your clients is coming next.)
Auto-confirmation Deposit request 48hr reminder
03
🔄
You focus on your client
While you’re with one client, your PA is drafting your replies, keeping your diary tidy and flagging anything that needs you — so your phone stays in your pocket.
Rescheduling managed New enquiries qualified Full diary overview
What Your PA Does

Everything that stops you
doing what you love.

01 / Bookings & Diary
Appointment Booking & Diary Management
Your PA keeps your diary in perfect order — pass on a booking and it’s slotted in, checked for clashes and never double-booked.
  • Bookings slotted into your diary as they come in
  • Availability checked before confirming any slot
  • Your diary updated the moment a slot is agreed
  • Calendar kept updated in real time
  • Waiting list managed when fully booked
02 / Reminders & No-Shows
Stay On Top of Your Day
Your PA keeps you on top of every appointment and chases the bits you’d otherwise forget. (Reminders sent straight to your clients come with full service.)
  • Reminders so you stay on top of your day (client reminders coming next)
  • Day-before nudges so you’re prepped (client confirmations coming with full service)
  • Rescheduling kept tidy in your diary
  • Deposit tracking (requests to clients coming with full service)
  • Cancellation slots offered to waiting clients
03 / Rebooking & Retention
Rebooking & Client Retention
Your PA follows up with clients who haven't rebooked, sends post-treatment messages, and handles rescheduling requests — keeping your diary consistently full.
  • Post-appointment rebooking messages
  • Lapsed client follow-ups (configurable)
  • Review and testimonial requests after treatment
  • New client enquiries qualified and booked
  • Product and aftercare information sent
04 / Inbox & Admin
Inbox & Business Communications
Your PA monitors your inbox, flags what matters and handles routine messages — supplier queries, product enquiries, business admin — so nothing ever piles up.
  • Inbox monitored and summarised daily
  • Important messages flagged immediately
  • Draft replies prepared for your approval
  • Supplier and product enquiries handled
  • Nothing missed while you're with clients
Trust & Professional Standards

Built around your
professional standards

Every SmoothDay PA for a health and beauty professional is configured to handle client information with the discretion and care your clients expect and your insurance requires.

"Your PA handles every client interaction with the same care and confidentiality you do. Your reputation, protected."

— The SmoothDay PA Standard

Whether you're a sole trader working from home or running a busy salon, your clients trust you with personal information, appointment history, and health details. Your SmoothDay PA is configured to handle that information with the same discretion you would — never sharing it, never misusing it, always keeping it private.

Every message sent in your name is professional, warm, and consistent with how you work. Your clients will simply think your admin has got remarkably good.

GDPR Compliant
Client Records Protected
Fully Confidential
Audit Trail Kept
🔒
Client Data, Handled Properly
Appointment history, treatment notes, and contact details are stored and used only for their intended purpose. Your client data is never shared, never used for any other purpose, and always handled in line with GDPR.
💛
Warm, Personal, Professional
Every message your PA sends is configured to sound like you — warm and personal, never robotic. Clients feel looked after and valued, from first enquiry to post-treatment follow-up.
📋
Full Appointment History
Every booking, rescheduling, and communication logged and accessible. If a client asks about their last appointment, your PA knows. If you need to check what was agreed, it's all there.
🛡️
Your Voice, Your Standards
Your PA is configured around how you work, the prices you charge, the services you offer, and the boundaries you keep. Nothing goes out without reflecting your professional approach — and nothing is ever sent without your awareness.
Built on real PA experience
going back to 1976.

SmoothDay PA was founded by Jacqui Hughes, a PA and business support professional whose experience goes back to 1976, helping small business owners across a wide range of industries. Every interaction your PA has, every standard it holds, reflects that real-world knowledge and judgement. The intelligence is artificial. The care behind it isn't.

Jacqui Hughes, Founder of SmoothDay PA
"I built the PA I always wished I could give every client — one that never forgets, never drops the ball, and always knows how things should be done."
Jacqui Hughes — Founder, SmoothDay PA
Why SmoothDay PA

The PA that pays
for itself on day one

One empty appointment slot pays for a week of SmoothDay PA. But more than the money — it's the freedom to focus entirely on your clients, knowing every enquiry behind you is handled.

📵
No More Missed Bookings
A client messages at 7pm while you're at home. Your PA responds within minutes, checks your diary, and confirms the booking. By morning it's done — without you lifting a finger.
🗓️
No-Shows Dramatically Reduced
Your PA keeps your diary tight and flags gaps so you can fill cancellations from your waiting list fast — an empty chair becomes much rarer. (Reminders sent straight to your clients come with full service.)
💛
Every Client Feels Cared For
Post-treatment follow-ups, rebooking messages, birthday reminders — your PA builds the kind of personal, attentive relationships that keep clients coming back month after month.
💅
Back-to-Back, Not Back-to-Phone
While you're with a client, your PA is managing the next three. No more stepping out to reply to a WhatsApp, no more distracted consultations. You're present — and professional — with every client.
🗣️
Sounds Like You, Always
Every message goes out in your name, in your tone, with the warmth and professionalism your clients expect. They'll have no idea it's AI — they'll just think you've got brilliant admin support.
📈
Grows As Your Business Grows
Start with booking management and reminders. Add email, client follow-ups, social media, and invoicing as your business grows — all included within the same service, scaling with you.
See It In Action

Your PA. In the salon.
Always on.

See how SmoothDay PA handles client bookings, reminders and enquiries — while you stay focused on the chair.

Appoint Your PA
Let's have a conversation.

Getting started is just a conversation. Message Pippa — she's your first point of contact — and she'll show you exactly what a PA could do for your business. No commitment, no setup fees, and your first month is free.

  • Ready to go within a week
  • No long contracts — rolling monthly
  • Jacqui handles every setup personally
  • UK-based support throughout
Start with a chat

No hard sell. Message Pippa on WhatsApp whenever it suits you — get to know each other first, and decide in your own time.

Chat with Pippa on WhatsApp
Prefer email? Message Pippa

Your first month is free, and Jacqui handles every onboarding personally.

Prefer to leave your details?

Pop them here and Pippa will email you back — usually within minutes, day or night. A real reply, never an auto-responder.

We’ll only use this to reply to you. No spam, ever. Your first month is free.

Questions

Frequently asked questions

How much does SmoothDay PA cost?
Your first month is completely free, with no card needed to start. After that it is a simple monthly fee by Direct Debit — £75, £120 or £199 depending on how much you use it. There is no VAT and no setup fee, ever.
Do I need to download an app or learn new software?
No. Your assistant works entirely through WhatsApp, which you already use. There is nothing to install and nothing new to learn — you just message your PA like you would a person.
Is it a real person or AI?
Your assistant is AI, which is why she is available around the clock and never misses a message. But every account is set up by hand and overseen by a real human — founder Jacqui Hughes — and your PA always checks with you before sending anything or booking on your behalf.
What can my assistant actually do?
She handles your email, manages your calendar, sets and chases reminders, drafts documents and replies, and takes the day-to-day admin off your plate — all over WhatsApp.
Is the first month really free?
Yes. You get a full month free to see how it fits your business, with no card required to begin. You only set up a Direct Debit if you decide to carry on.
Can it handle my client bookings and reschedules?
Yes. Your assistant can keep your appointment diary, send reminders, and help manage reschedules and cancellations so your day runs smoothly and you spend less time on your phone between clients.